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The Numbers Don't Lie

50%
Approximately 50% of marketers who use lead magnets report higher conversion rates compared to those who don’t.

This suggests that offering a lead magnet can significantly increase the likelihood of turning website visitors into subscribers or leads.


Source: 

Mycodelesswebsite

11.8%
conversion rates - visual and tool-based magnets tied at 11.8%


Source: GetResponse
58%
Over 58% of marketers report that short-form lead magnets (e.g., checklists, newsletters) outperform long-form ones (e.g., whitepapers, guides)


Source: GetResponse
50%
Roughly 50% of marketers actively use lead magnets to capture emails, while 40% don’t, and 10% are unsure if they do.


Source: HubSpot